Own your context. Rent the model.
AI is the engine.
You're the fuel.
The posts you write, the questions you ask, the things you buy and search for: AI learns from the record of people's lives. The models get more valuable. The people they learn from are rarely asked, and almost never get a cut. Your data should be yours.
Sign the pledgeWho we are
Personal Data Trust
Personal Data Trust is a project of InsurEco. It publishes My Life, My Data: a pledge that what you write, search, say and do is yours, and that nobody should train AI on it without asking.
We count signatures and report totals, including totals by area. We publish numbers, never names. We never sell signatures. Privacy notice
This is already happening.
Two examples, in the companies' own words.
Meta
In April 2025 Meta announced it would train its AI on public posts and comments shared by adults in the EU, and on people's questions to Meta AI.
Source: Meta, "Making AI Work Harder for Europeans", 14 April 2025.
From 3 November 2025, LinkedIn began using some member data in Europe and other regions to train AI that generates content. Members who don't want that have to find and switch off a setting.
Source: LinkedIn Help, "Update to our Terms and data use".
The rule we want
The model is a commodity. What makes AI useful to you is your context: your days, your work, your health, your history. That part should stay yours, and nobody should train on it without asking.
What we're building
Signing is step one. Here's what comes next. Letters are live. The rest are coming: tick the updates box when you sign and we'll tell you when each one is.
Letters to your representatives
A letter about your data, sent in your own name to the people who represent you.
Bills near you
The data-privacy and AI bills in front of your lawmakers, federal, state and local.
Tick the updates box and we'll tell you when it's live.
The AI next door
A map of proposed AI data centers, the buildings your data feeds, and where they want to go.
Tick the updates box and we'll tell you when it's live.
The pledge
My life. My data.
- What I write, search, say and do is part of my life. The record of it should be mine.
- Ask me before you train AI on it, and take no for an answer.
- I'll back tools and laws that put people in charge of their own data.